If you are a purveyor of e-commerce goods and services, you will need to visually showcase your products to gain consumer interest in your brand. If your eCommerce photography Brooklyn NY is not where it needs to be, you will have a harder time conveying the value of the products to your audience. Here at Ten Ton Studio, not only will we offer rental space for photographers looking to fulfill their creative passions, but we also take great pride in educating photographers on how to improve their work. In this article, we will discuss some comprehensive eCommerce photography solutions for your brand.
Understanding the Importance of eCommerce Photography
eCommerce photography Brooklyn NY is a specific type of photography that captures portraits of physical products for online distribution. It’s so much more than just aiming your camera at a product and shooting. Strong eCommerce photography should capture clear and visually stunning images. This style of photography requires more complexity and depth in the approach. More importantly, high-quality product photography is an expectation, and a basic one at that. It has been reduced to the very basic needs of an eCommerce business. It’s like having a steering wheel in your car. Without it, you will not be able to drive. But don’t just take our word for it–product photography is also responsible for increasing conversions in the eCommerce domain as a whole.
Pristine-looking product photos can also:
- Increase conversions
- Lower your return rate
- Decrease cart abandonment
- Boost the time that viewers spend on-page
- Pushing you higher up in the Google search results
Tips for Improving Product Photography
If you want to improve your eCommerce photography in Brooklyn NY, consider the following:
1- Create sharp images
One of the best ways to achieve compelling imagery is through the sharpness of your images. If your photos are blurry or pixelated, it makes it more difficult for prospective shoppers to get a clear understanding of your product, and could possibly result in negative user experiences. Poor image quality could indicate that you are less trustworthy, and consumers may take their time and money elsewhere. Photographers who are using DSLR cameras can adjust the aperture range to fix this issue. The lower the aperture, the easier it becomes to focus your camera lens on the products you are selling.
2- Adjust your Exposure
Your products should always be properly exposed. Meaning you will need to incorporate several light sources to prevent shadows and dark spots on the product. For photographers who are unable to access a light box, shooting outside in natural light or combining light from a window with overhead lighting will suffice.
3- Keep Products Front and Center
Products should be placed perfectly in the center of the frame. Additionally, photographers should always shoot from the same angle. Keeping things uniform will keep everything cohesive and balanced.
4- Add Reflections to the Images
Image reflections can add a layer of luxury to your product photography. The best way to achieve this is in post-production or from using a small mirror. For those considering this method, only use it in the front-facing view. If the product image is more of a flat lay, a natural reflection would not occur.
5- Watermark your Shots
Watermarking is a great method to prevent others who sell similar products, from using your photos without consent. Should you decide to watermark your photos, try to make it as discreet as possible. The main focus should be on the product, not on a watermark that tries too hard in the way of standing out.
6- Remove Backgrounds
By using a plain background, you will automatically eliminate unwanted shadows or colors around the product. In doing so, it ensures that your inventory exudes professionalism. But more importantly, it shifts your customers’ attention to what matters most–the products and services you are selling.
eCommerce Photography Brooklyn NY: Ten Ton Studio
Ten Ton Studio has a state-of-the-art photography studio in Brooklyn NY that allows you to seamlessly take as many eCommerce photos as you need to! If you are ready to book some studio time, contact us today to get started!
